Senin, 20 Agustus 2012

Massive Ad Campaign Pushes Netflix to 1 Million UK Subscribers in Six Months


Netflix is boasting about its great success in the UK and Ireland, it managed to snag 1 million subscribers in less than the seven months the service has been available there.

Granted, there's not much else to brag about for Netflix and the number was actually revealed last month. But it's still an impressive feat in the smaller market that is the UK and one as competitive.

"To put that in perspective, that's four times faster than it took Twitter to hit one million users globally and nearly twice as fast as it took Facebook and Foursquare globally," Netflix bragged. Of course, Facebook and Twitter started from scratch, while Netflix has over 20 million subscribers in the US alone.

In fact, the huge growth in the UK has been fueled less by "virality," being based rather in a traditional source, advertising, specifically TV advertising. Netflix has been pouring quite a lot into marketing in the UK and it seems to be paying off, at least in the short term.

Via: Massive Ad Campaign Pushes Netflix to 1 Million UK Subscribers in Six Months

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