Senin, 18 Juni 2012

Take Twos Strauss Zelnick Is Skeptical About the Nintendo Wii U


Take Two is one of the most successful publishers of the gaming world, but at the moment, the company has no plans to bring any of its core franchises to the Wii U home platform from Nintendo, which will be launched before the end of 2012.

Strauss Zelnick, who is the chairman and the chief executive officer at Take Two, has told Gamasutra that, “We haven’t announced anything. I’m skeptical.”

The executive considers the Wii U as being a solid platform for casual and family-oriented game experiences, but he sees little potential for releases that usually draw many customers on the PlayStation 3 or the Xbox 360.

Despite the casual focus, Zelnick believes that Take Two can deliver quality experiences on the Wii U and that the launch of new hardware is a perfect opportunity to show competitors what the development teams can produce.

Zelnick added, “Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We’re trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you’ll extract more value. We’re not trying to create something good and market the hell out of it.”

The Nintendo Wii U will offer a new touch screen controller, and during E3 2012, the company showed a number of game experiences using it in novel ways.

With titles like Batman: Arkham City and Assassin’s Creed III, the company also proved that the hardware of the Wii U is at least as powerful as that of the PS3 and the Xbox 360.

Take Two recently launched Max Payne 3, which performed worse than the company expected, and analysts are widely expecting the company to soon offer an official launch date for Grand Theft Auto V, the next installment in the open world series that has made the fortunes of the publisher.

Via: Take Twos Strauss Zelnick Is Skeptical About the Nintendo Wii U

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