
Developer ArenaNet, who is getting ready to launch the MMO Guild Wars 2 in the near future, believes that a subscription-based online game needs to focus on delivering fun experiences to the player base and not on keeping them paying in order to chase some elusive late game goal.
Guild Wars 2 is not based around a subscription-based model and that frees the development team from simply creating complex stories to simply keep players occupied and allows them to create quests and zones that would be fun to them as gamers.
The ArenaNet team plans to use a simple retail system to support Guild Wars 2, asking players to pay for the game package and for any expansion and then allowing them to simply access the game and play it for as long as they want.
World of Warcraft, the game that dominates the MMO market, is based around subscriptions while most other titles in the market use a free-to-play business model.
The first Guild Wars met with significant success on launch and the ArenaNet development team is improving on all aspects of the MMO, from character development to Player versus Player opportunities.
Guild Wars 2 will be launched during 2012, although a clear date was not announced, and gamers can currently get into a beta stage and offer feedback on the MMO experience.
Via: Subscriptions MMOs Cannot Deliver Fun, Focus on Money
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