Yankee Group, a research and advisory firm, estimates that tablets in use in the U.S. will climb from 25 million in 2011 to more than 134 million in 2015. The iPad’s continued popularity is bad news for competitors, says the company.
Tablet sales will eventually eclipse those of PCs, according to Yankee Group’s new report “2012 US Tablet Landscape: An All-Too-Familiar Story.”
Apple holds 51 percent of the market, leaving the remaining 49 percent to all other makers. However, almost 25 percent of the respondents who said they intended to buy a tablet in the next six months haven’t got a clue as to which tablet to choose.
In other words, competitors have a huge opportunity to grow their base.
Carl Howe, research VP and head of the devices practice at Yankee Group, said, “For the second quarter in a row, Apple’s iPad is leading the tablet market, forcing all other competitors to battle for the remaining 49 percent share.”
“It’s too late to change current ownership, but tablet makers looking to gain on Apple need to start improving their brand visibility and targeting people who don’t already have their minds set on an iPad.”
The report also includes other key findings, such as the cooling-down of the Kindle Fire. Today’s intent to buy has dropped off, says the advisory firm, falling from 11 percent last year to just 6 percent today.
Samsung is also impacted in 2012. 7 percent of consumers own a Samsung tablet and 4 percent intend to buy one in the next six months. Last year those figures were a tad higher.
Another notable discovery made by Yankee Group, “Smaller tablet manufacturers face an even grimmer outlook. Fewer than 4 percent of consumers currently own a BlackBerry PlayBook or Motorola- or Dell-branded tablet, and just 2 percent say they own an Asus tablet.”
Via: iPad Rivals Listen Up a Quarter of the Market Doesnt Know Which Tablet to Choose
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