The California-based fabless GPU and ARM CPU designer, American company Nvidia has tapped into the automotive industry and it seems to be making tens of millions of dollars just by working with the famous German automotive giant Volkswagen/Audi.
The new Volkswagen Golf VII will reportedly also use an Nvidia Tegra chip and, while we don’t know yet if it’s a Tegra 2 or a quad core Tegra 3, the company will likely ship more than 10 million of such processors only in this model.
Volkswagen’s Golf VII will likely be a bestseller just like all the other Golf models, but the mainstream cars are not the only ones using Nvidia’s processors.
Thinking just how much a Lamborghini Aventador costs, we believe that the Tegra SoC cost is negligible and thus it’s interesting that Nvidia was chosen against old and highly influential embedded expert companies such as Texas Instruments or Marvell.
On the other hand, once the auto entertainment system becomes more demanding, it will be interesting to see if companies like AMD will be able to get a piece of the action.
Via: Volkswagen Golf VII Uses Nvidia Tegra and over 10 Million Chips Will Ship in the Next 7 Years