Jumat, 21 September 2012

Kickstarter Now Requires a "Risks and Challenges" Section and Bans Product Renders


Kickstarter has been getting a lot of attention in recent months and for good reason. Projects are getting more ambitious, budgets are getting bigger, fans more eager, creators better prepared. But as is always the case, the hype and exploding expectations are a recipe for disaster.

It hasn't happened yet, but there will be a big backlash against Kickstarter, most likely through no fault of its own, other perhaps than not making it clearer to its users what Kickstarter is and what it's supposed to do.

But the site is addressing this very thing; in a new post, it's making a few changes to the way projects are supposed to be showcased to make it clearer to backers that they're not buying a finished product, they're pledging money to something that may not succeed.

"It's hard to know how many people feel like they're shopping at a store when they're backing projects on Kickstarter, but we want to make sure that it's no one," Kickstarter wrote.

Kickstarter is now requiring all new projects to include a "risks and challenges" section in which they describe what could go wrong and what they're up against.

"We added the 'Risks and Challenges' section to reinforce that creators' projects are in development. Before backing a project, people can judge both the creator's ability to complete their project as promised and whether they feel the creator is being open and honest about the risks and challenges they face," Kickstarter explained.

The site also had a new rule for design and hardware projects, one that is going to have quite a big impact, it is no longer allowing renderings of what the product is supposed to look like. It's also banning simulations of functionality that is not yet working.

While the changes may seem restrictive, they make sense. One of the biggest Kickstarter projects to date, the Ouya Android-based console was shown only as a couple of design renderings that changed while the campaign moved forward.

Via: Kickstarter Now Requires a "Risks and Challenges" Section and Bans Product Renders

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